Essential Oils Entrepreneurship and the Dangers of the Patient Narrative

Haejoo Kim // The buzz around essential oils mobilizes two important keywords of today’s mainstream alternative health practices. First and foremost, they are “natural”—“Goodbye Toxins, Hello Nature,” advertises doTERRA, one of the largest essential oil companies currently operating in the US.[1] In the rhetorical universe of many alternative health practices today, nature is a keyword…

Update: “Essential Oils and White Motherhood”

Emilie Egger// In September 2018, I wrote my first piece for Synapsis. My article was about essential oils and constructions of white motherhood, how essential oils are a multifaceted part of the post-feminist discourse that highlights sexual difference and the power of domesticity in producing a white, heterosexual future. I also briefly discussed companies’ focus…

Seeking Purity: Essential Oils and White Motherhood

Emilie Egger // Last summer at a conference on organic farming, I took a “weedwifery” walk with a longtime herbalist. Near the end of the hour-long event, during which the herbalist pointed out the extensive health uses of commonplace plants that usually become subject to removal when they appear in people’s gardens, another conversation emerged….