Heureusement

Sneha Mantri // In April 2009, France Alzheimer, a national organization created to “soutenir les malades et leur famille” (“support patients and their families”) released an advertisement entitled “Heureusement” (“Fortunately”).  The commercial, developed by the advertising firm Saatchi & Saatchi Paris, stirred up a minor controversy in France due to its bleak and unrelenting portrayal…

Hints to Mothers, 1837/2018

Livia Arndal Woods // Last month, there was some popular coverage of a recent article in the medical journal Obstetrics and Gynecology. Nathan S. Fox, MD’s “Dos and Don’ts in Pregnancy: Truths and Myths” frames its intervention as evidence-based common-sense pregnancy-best-practices in an “age of the internet” in which women are “bombarded” with more information…

“Peeing on this ad may change your life”

By Livia Arndal Woods The January 13, 2018 episode of NPR’s “Wait Wait…Don’t Tell Me” just drew my attention to an interesting pop culture tidbit. It turns out that the Swedish women’s magazine Amelia ran an advertisement for a discount on an IKEA crib in which the price is revealed via pregnancy-test. In short, you…

Apocalypse, Cyborgs, and Gender (Pt. 1)

Kathryn Cai As a recent New York Times article notes, apocalyptic narratives—in the form of natural disasters and conflict with North Korea, for instance—and survivalist responses to it are on the rise in popular US discourses.[1] This tongue-in-cheek article notes that survivalism is gaining traction in young, affluent culture, “where the bombproof bunker has replaced…