Heureusement

Sneha Mantri // In April 2009, France Alzheimer, a national organization created to “soutenir les malades et leur famille” (“support patients and their families”) released an advertisement entitled “Heureusement” (“Fortunately”).  The commercial, developed by the advertising firm Saatchi & Saatchi Paris, stirred up a minor controversy in France due to its bleak and unrelenting portrayal…

Stranger Things: Maternal Body Horror

Daisy Butcher Femininity, flowers and death have long been interconnected in the myths, folktales and stories that have captivated cultures across the globe. In their beauty and delicacy, plants can be a source of joy, but in their poisonous, thorned, or carnivorous aspects, they can also inspire fear. Nowhere are these two registers so diametrically…