Haejoo Kim // The buzz around essential oils mobilizes two important keywords of today’s mainstream alternative health practices. First and foremost, they are “natural”—“Goodbye Toxins, Hello Nature,” advertises doTERRA, one of the largest essential oil companies currently operating in the US.[1] In the rhetorical universe of many alternative health practices today, nature is a keyword…
Author: haejookim117
Too Close for Comfort: The Familiarity of Anti-Mask Rhetoric
Haejoo Kim // Last summer, a friend was accosted by a woman as he was walking down the street to my house in Syracuse, NY. The woman was not wearing a mask and wanted him to take off his mask as well. “Look up Andrew Kaufman, MD,” she yelled, “you will learn everything you need…